Performance Marketing

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Performance Marketing Trends for Hotels in 2024

Stay ahead of online marketing trends!

Here are five trends that will help you succeed in performance marketing

𝐂𝐨𝐨𝐤𝐢𝐞 𝐜𝐫𝐮𝐦𝐛𝐥𝐞𝐬
Recent cookie tracking updates prioritize user privacy and consent, limiting the automatic collection of detailed browsing behavior. For hotels, this means, it makes third-party cookies less effective and harder to (re-) target guests online. As a result, hotels must get their websites ready to collect data directly. Contextual marketing, email subscriptions and direct bookings are the key.

𝐂𝐨𝐧𝐬𝐞𝐧𝐭-𝐛𝐚𝐬𝐞𝐝 𝐃𝐚𝐭𝐚 & 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧
Collecting guest data is essential today, to deliver top service and to target precisely. With stricter cookie regulations, hotels have to prioritize first-party data collection with the guest’s consent and transparency. By segmenting audiences and using social listening tools, hotels can understand guest expectations better, tailor marketing strategies accordingly and build up trust.

𝐄𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐠𝐨𝐢𝐧𝐠 𝐬𝐭𝐫𝐨𝐧𝐠
Email marketing remains a powerful tool, even amidst all digital trends. It boasts an impressive ROI and aligns perfectly with the growing importance of authentic, real storytelling that resonates with audiences. Plus, these contacts are all yours.

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐠𝐨𝐞𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐞𝐥𝐥𝐢𝐧𝐠
Social selling is growing as more users discover new products and places on social media. Integrating direct selling tactics, like Instagram’s “Book Now” or “Reserve” buttons, lets hotels turn followers into guests by enabling direct bookings from their profiles, boosting revenue from social media.

𝐀𝐈 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚 𝐭𝐨𝐨𝐥𝐬
For hotels, AI-driven analysis and new data tools offer great opportunities by showing more efficient data analysis, quicker user pattern recognition, and better prediction of guest needs. These technologies enhance decision-making, improve strategy implementation, and allow for more precise personalization of guest experiences.

Google Ads vs. Instagram Ads: Which is more effective for hotels?

Google Ads vs. Instagram Ads: Which Delivers More Value for Hotels?

We are often asked: Which option offers better value for hotels – Google ads or Instagram ads? The answer isn’t a simple “this or that”. It depends on the desired outcome and the set goal of each ad. Let’s take a closer look and break it down for the hospitality industry. Check out the carousel comparing both channels right next to each other for every single step. can you make as a subtitle

Attention Funnel
Each platform addresses a different stage of the customer journey, grabbing the user’s attention at distinct points in what we call the marketing funnel.

Emotions vs. Bidding strategy
Balancing emotional appeal with strategic bidding can determine the impact of your campaign.

Tracking Options
As for tracking conversions, both platforms offer good solutions to track the process from ad to booking. The bigger question might be: How much tracking does your IBE allow?

Return on investment (ROI)
Maximizing your return on investment requires an understanding of the strengths of each platform in terms of bookings and building a brand presence.

Each platform has its strengths. Your choice between Google ads and Instagram ads should align with your goals, whether it’s for quick bookings or cultivating lasting brand loyalty. Setting your goal beforehand and knowing your KPIs can help decide when choosing the right platform and ad strategy for your hotel.

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐚𝐝𝐬 𝐟𝐨𝐫 𝐡𝐨𝐭𝐞𝐥𝐬: 𝐃𝐎𝐬 𝐚𝐧𝐝 𝐃𝐎𝐍‘𝐓𝐬

Master Instagram Ads: DOs, DON’Ts, and Inspiring Examples for Hotels

Crafting a compelling Instagram ad can be a hassle.

Instagram ads are perfect for creating brand awareness and reaching potential guests in the inspirational phase of the online marketing funnel but also give the option to book directly and convert a user to a guest right in that moment of inspiration. Here’s a quick list of DOs and DON’Ts with hands-on examples for you. and this too please

𝐃𝐎𝐬
Use high-quality visuals: Invest in clear, eye-catching, visually appealing images that showcase the USPs of the hotel.➡ Keep it simple but clear: Maintain a clean design with minimal text and a strong call to action (CTA) to guide users.
Tell a story: Create an emotional connection through authentic content and create a vibe.
Give your ad a face: Show people as testimonials to make the ad livelier and more relatable.
Target precisely: Use Instagram’s targeting options to reach the right audience.
Leverage features: Utilize stories, video ads and carousel ads for interactive engagement and to show more of the hotel.

𝐃𝐎𝐍‘𝐓𝐬
Avoid low-quality visuals: Blurry or irrelevant images can damage your brand’s credibility.
Don’t over- or underwhelm: Too much or too little information can dilute your message and confuse users and not catch their interest.
Never mislead: Be honest with your content and avoid exaggerated claims.
Don’t ignore the audience: Ensure your ads are relevant and useful for your target audience’s needs and interests.

By following these tips, you can create Instagram ads that capture attention, engage your audience, and thrive to deliver the hoped-for outcome and ROI.

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Max Mustermann, CEO

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