Social Media for Hotels

Wondering what impact social media has on your hotel's online presence? Read on!

How it all began

The History of Social Media

Today, social media can be a game-changer for the Online Marketing world and Hospitality Industry, if done well. Transforming how hotels, restaurants, and travel services connect with their customers, platforms like LinkedIn, Instagram, and TikTok offer powerful tools for enhancing customer experiences, promoting services, and building brand love.

But how did it all begin? The remarkable journey of social media, filled with years of trial and error and a constantly evolving landscape of platforms, has made all this possible. Let’s take a deep dive into the history of social media and discover how it all began.

reaching your target audience with pinpoint accuracy

In times where social media is indispensable creating an online presence for your brand is crucial.

Currently, about 4.76 billion people use social media worldwide. The average person spends around 3 hours each day on social media or messaging platforms.

Here are our favorite facts, specifically for the hotel industry:

52% of social media users said their friends’ photos inspired travel plans
Hotels that have a significant number of high-quality photos online see a 15% increase in conversion rates
Bookings are 67% more likely to happen when there is a video tour available
71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others
These numbers are too convincing to ignore! A strong social media presence is part of any online marketing strategy nowadays and significantly boosts your hotel’s online visibility, engagement, and ultimately bookings.

8 steps to A hotel social media strategy

an easy follow-along guide to get you started

Identify your target audience: You want to reach them where they are.
Define your USPs: Clearly communicate your product’s unique feature.
Set clear goals: Decide what you would like to achieve with your social media activities.
Create a human connection: Give your hotel a voice and a face by engaging with images and videos.
Produce content: Define style & look, tone of voice, and a community management strategy.
Integrate thoughtful collaborations: Partner with influencers & brands that align with your values.
Plan around seasonality: Tailor promotions to fit with different seasons.
Use analytics and review tools: Leverage tools like the Meta Business suite for insights to check if you achieved your goals.

It’s important to have somebody or a team dedicated to your social media marketing, as it is deeply connected to your brand, and will require know-how on the ins and outs of your product while putting together the strategy.

Remember, a strong online presence and good community management foster personal connections with your clients, as social media remains one of the most powerful tools at our disposal.