Employer Branding for hotels and hospitality brands of all sizes, has become an increasingly important part of online marketing efforts. Giving employees a voice creates a win-win situation, making the employees feel seen and heard, while at the same time, giving others outside the company a chance to identify with the brand and its’ core values. From a marketing perspective, embracing a b2r – “Business to Recruitment” or “Business to Retention” – approach becomes imperative. Why? In the next decade, the workforce dynamics will change, and we will witness more exits than entrances, urging employers to differentiate themselves from one another and create an identifiable work culture within their brands. Investing in a well-thought-through employer branding campaign for your hotel might be one of the best business decisions for the future.